Sneak Peek:Priyanka in animated video!

17 02 2010

Environment protection is ‘in’ and Bollywood, in its own capacity, is making an effort to contribute wholesomely. Priyanka Chopra too is doing her best to support the green cause. In her endeavour to spread awareness and messaging around environment protection, she has done an animated ‘Greenathon’ video where Priyanka would be featuring alongside young kids who also happen to be the target audience of this initiative.

Says Priyanka Chopra, “The idea of the video was not to be preachy but to reach out and motivate the audience into taking action. So, when we were brainstorming, we were very clear that it had to connect with the audience. We took a far more visually appealing and a fun route to convey our messages. The video tackles the small, everyday actions that can have a big impact overall!”

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